Repositioning of Candia Milk free essay sample

We are very grateful to Mr Muntazir Mehdi for teaching us curriculum of  Marketing Management  his versatile knowledge in marketing field and unique  teaching  style  has  developed  our  knowledge  and  cleared  many marketing concepts. We are all the most grateful to him for assigning this project, which has further helped us in evaluating many interrelated dimensions of marketing field. Finally we bestow our thanks to CDL Foods limited  and all the people who has directly or indirectly supported us with their assistance and guidance to compose  this  report  and  accomplish  broader  vision  to  visualize  things  in marketing concepts. This Marketing Plan is prepared for the course of â€Å"Marketing Management† on Candia Milk. It is a product of CDL Foods Limited Pakistan. In this marketing plan we have covered the industry analysis, target market of the product, pricing, product, promotion, and distribution strategies for the product. We have given the details about the strategy implementation and details of promotion budget. We will write a custom essay sample on Repositioning of Candia Milk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We have covered almost all aspects of the marketing plan COMPANY INFORMATION CDL Foods Limited (formerly Chaudhry Dairies Limited) is a fast growing food products company. CDL was established in 1984 as a private limited company. The company came up with â€Å"haleeb milk† and later on it continued to expand its product line. In 1988, CDL introduced â€Å"Haleeb Cream† which was not only launched directly for consumer market but also supplied to many ice cream factories where it was use a core ingredient. The company also operates as a franchise of  Candia Cedilac of France. CDL has a state of the art milk processing facility situated at 62-KM Multan road, Near Bhai Pheru, and has a team of 400 exceptional individuals to support its operations. They are committed to strict quality standards in all their operations from collection of milk to the provision of hygienically processed food nutritious products to their customers. The head office of CDL is located in the evergreen city of  Lahore at 135-Ferozepur Road. CDL is producing a number of food products both for  consumers and industrial users. CDL is the market leader in the dairy milk industry.

The eNotes Blog Searching for Symbols A Young WritersQuest

Searching for Symbols A Young WritersQuest The masterful short story author Flannery OConnor once gave a lecture at Wesleyan College. Afterwards, during a question and answer session, OConnor recalls that one of the young teachers therean earnest type, started asking the questions. â€Å"Miss O’Connor,† he said, â€Å"why was the Misfit’s hat black?† I said most countrymen in Georgia wore black hats. He looked pretty disappointed. Then he said, â€Å"Miss O’Connor, the Misfit represents Christ, does he not?†   He does not,† I said. He looked crushed. â€Å"Well, Miss O’Connor,† he said, â€Å"What is the significance of the Misfit’s hat?† I said it was to cover his head; and after that he left me alone. Anyway, that’s what’s happening to the teaching of literature. While OConnor may poo-poo the use of symbols, other writers deliberately employ them. It is a delicate thing to do however. It can easily become heavy handed.   â€Å"Symbolism exists to adorn and enrich, not to create an artificial sense of profundity, warns Stephen King in his wonderful guide, On Writing. In 1963, a young, brash writer named Bruce McAllister had his first story accepted by If, the science fiction magazine. McAllister sided more with the Flannery OConnor point of view when it came to symbolism in literature. That is, he believed that what many critics, teachers, and students saw in a work was completely fabricated. In an attempt prove his point, McAllister created a a mimeographed, survey asking one hundred and fifty writers, everyone from Jack Kerouac to Ayn Rand, questions: Did they consciously plant symbols in their work? Who noticed symbols appearing from their subconscious, and who saw them arrive in their text, unbidden, created in the minds of their readers? When this happened, did the authors mind? Remember, this is 1963 so this project was labor-intensive. Each of the surveys had to be copied, addressed, and mailed individually. McAllister found contact information for the writers in his librarys Twentieth-Century American Literature series which listed the addresses of authors and agents.   Surprisingly, seventy-five authors responded, most of them seriously, and sixty-five of those responses have been preserved. Norman Mailer, while declining to answer in detail, offers McAllister this bit of advice: Generally, the best symbols in a novel are those you become aware of only after you finish a work. Ralph Ellison observes that symbolism arises out of action and functions best when it does so. Once a writer is conscious of the implicit symbolism which arises in the course of a narrative, he may take advantage of them and manipulate them consciously as a further resource of his art. Symbols which are imposed upon fiction from the outside tend to leave the reader dissatisfied by making him aware that something extraneous has been added. To the question, Do you feel you sub-consciously place symbolism in your writing? Ray Bradbury had this to say: No, I never consciously place symbolism in my writing. That would be a self-conscious exercise and self-consciousness is defeating to any creative act.   Better to let the subconscious do the work for you, and get out of the way. The best symbolism is always unsuspected and natural. During a lifetime, one saves up information which collects itself around centers in the mindI trust my subconscious implicitly. You can read many of the responses McAllister received in the Paris Review article on this topic. Several of the letters have been reproduced. Some of the authors answers all of the questions, some pick and chose. Some scrawl their answers by hand, others type. Whatever the method, each one offers a little bit of insight into the writing process.

STUDENT-DESIGNED INDEPENDENT PROJECT USING THE PROVIDED TEMPLATE Essay

STUDENT-DESIGNED INDEPENDENT PROJECT USING THE PROVIDED TEMPLATE - Essay Example It will help addicts who may seek rehabilitation assistance, guidance and counselling and medical attention It will take at least one week to inform both the students and other participants about the project. The project will also call for at least a two weeks meeting by the project management team prior, during and after the event. Also, another one week will be needed to negotiate for support from partners. Two days will be enough to negotiate for the project location, the University College Hall. If the opportunity will be granted to hold project event at the hall, it will take two days to prepare the location and another two days to clean the place after the event (Penrod 826). Two weeks will be ideal to approach various event partners( the students, well wishers, The National drugs watch board, the college counselling department and the college illegal drugs and substance club) to help in raising the required funds (Angus 430). The college Hall will be an ideal space of hosting the event, because it is spacious. it also provides white boards that will help in project presentation using power point, giving clear graphical information and analysis. The timing to host the event is not only right but also appropriate. The event will be analyzed to determine if it fulfilled the original purpose by promoting assessment of the educational, social and economic impacts of drug and substance abuse among college students. Also, it has to empower college students to reject illegal drugs and substances abuse in future. The project will seek assistance from the Mathematics and statistics club to conduct the needed analysis for the project. Business and journalism clubs will also be of importance in marketing and linking with partners to sponsor the project. Team work will be expected to be displayed by all

The failure of Ralph Lauren Rugby Essay Example | Topics and Well Written Essays - 2250 words

The failure of Ralph Lauren Rugby - Essay Example Though Ralph Lauren is one of the most preferred luxury clothing brands, customer segmentation was completely different for its new arm. This had not only created confusion among customers, but also dissolved the overall brand identity of the Rugby brand. The objective of the current report is to analyze the failure of Ralph Lauren Rugby, an extended sports clothing line of the brand. On November 2012, the Rugby line of the brand had come to an end. Subsequently, website of the line was also closed down and the links were automatically directed to the parent site of Ralph Lauren. Known for high-end, bold and sassy styles, Ralph Lauren Corporation is one of the finest clothing retail organizations. The luxury retail chain was started in the year 1967 by Ralph Lauren, when he was funded by a manufacturer of clothing lines. He was asked to launch a line for men’s ties with the brand name, Polo. While studying in high school, Ralph had already started selling ties. Following that, he was approached by Norman Hilton and in the year 1969, he opened his first boutique in Manhattan (Ralph Lauren, 2014). The business was further expanded by selling tailor made women suits. The first solo shop was opened in the year 1971 in Beverly Hills. Ralph Lauren gained global recognition in a very short time period and by 1981, he was able to open his maiden international shop in London (Ralph Lauren, 2014). The brand has now expanded in various apparel and accessories sections, such as, semi-formal and formal clothing, luxury wear, fragrances, accessories and furniture. The brand has also ventured into restaurant business by opening a high-end restaurant in Chicago. The purpose of this report is to analyse various situations under which the sports arm of Ralph Lauren was pulled out from the market. Launched in the year 2004, Rugby Ralph Lauren was a famous clothing brand of America. The brand focused on preppy or rugby inspired apparels for women and

Energy Drinks Essay Example for Free

Energy Drinks Essay The use of energy drinks in the United States has increased more than the controversial consumption of regular sodas. According to Coca-Cola executives, profits from energy products since 2005 through 2008 will total $540 million, compared with $210 million for regular soft drinks, $130 million for bottled water and $290 million for sports drinks (Warner). So what is it about this drinks that make them more popular than our pure and vital water? The answer is very simple; our hectic lifestyles. Today’s society is filled with exhaustion and high stress levels; many people rely on energy drinks to give them that second wind, which helps them stay awake through a test, and even revive them for a party. According to Simmons Research, thirty-one percent of teenagers in the United States say they drink energy drinks on a regular basis. People use energy drinks to boost their energy so they can be able to perform better, but because energy drinks contain ingredients that harm the human body they should be banned all over the world. There are some factors that increase the popularity of energy drinks. For example the easy to grab structure in which they are packed. The small container makes it quick to drink down, and the smaller scale gives the impression that the contents are more concentrated, which attracts the consumer even more. The color of the energy drinks is another reason for their popularity; a combination of bright and vivid colors such as acidic greens and yellows, black and red suggest a sense of energy and high performance. The mystery flavor in energy drinks is another reason why these drinks are consumed in excess. Compared to a typical juice offering, there is little or nothing about energy drink packaging to tell the consumer what the product tastes like. Instead, the graphic emphasis is more on the consumers sensibilities and attitude than flavor or thirst (Patterns). It is pathetic to see how big companies and manufacturers of these products use the ignorance and lack of knowledge of people to make a profit. Unfortunately we cannot victimize ourselves and blame everything on them. We are responsible for what we do and I believe that we should do some research before we buy a product that is obviously not natural at all. Energy drinks are made up of caffeine, taurine, guarana, ginseng, ginkgo, ephedrine, B vitamins and many other sugars. Caffeine is one of the most active ingredients in energy drinks; it is a psychoactive substance found in the beans, leaves and fruit of over 60 plants; it stimulates the nervous and cardiovascular system. Taurine is an amino acid that our body naturally produces, but in energy drinks the taurine is a synthetic element. It helps regulate heartbeat, muscle contractions, and energy levels. Usually our body makes enough so that we don’t need to supplement. Guarana is derived from South America plants and it contains approximately three times more caffeine than coffee beans. It stimulates the central nervous system, cardiac muscle, as well as the respitarory system. B vitamins help convert sugar to energy. Ginseng is an herbal stimulant used to cure, from stress to poor memory to diabetes. Gingko is another herbal stimulant that is used to treat memory loss, headaches, ringing in the ears and depression. Ephedrine is a stimulant, used as a decongestant in treatments of asthma. The chemical structure is similar to amphetamines and methamphetamines. This stimulant is found in weight loss pills, it speeds up metabolism by causing energy that is acquired from food to burn faster. These ingredients do not sound harmful at all. Many of them are natural and even beneficial for our health. So why have energy drinks been banned in a few countries? Lets me now introduce to you the negative sides of all these ingredients. According to Roland Griffiths, a professor in behavioral biology, the amount of caffeine that is necessary to produce dependency and withdrawal symptoms is about 100 milligrams a day. A can of energy drink has 80 to 160 milligrams (Warner). Some of the side effects that the use of caffeine creates are dependency, diarrhea, copious urination and headaches. It also increases the heart rate, blood flow, respiratory rate, and metabolic rate for several hours. Caffeine causes anxiety, irritability, high sensitivity to noise, and self-mutilations. There are four caffeine-induced psychiatric disorders recognized by the Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition: caffeine-induce anxiety disorder, caffeine-induced sleep disorder, and caffeine-related disorder not otherwise specified (NOS). Caffeine is also associated with a high risk of developing Parkinson’s disease in men. The side-effects that taurine causes are almost the same as caffeine, but many people claim that it kills your heart, since it is found in the central nervous system, skeletal and is more heavily concentrated in heart tissues and the brain. Taurine found in energy drinks is a synthetic vitamin that does not perform the same functions in the human body as vitamins found naturally in whole food nutrients would. These vitamins actually deplete the body of other nutrients, and overstretch your kidneys before being excreted through the urine. The side effects of Ginseng are nervousness, insomnia, and diarrhea. The effects of ginkgo are restlessness, upset stomach, diarrhea, and vomiting. A soft drink usually has 19 to 25 grams of sugar in each eight-ounce serving. Energy drinks on average contain more than this. Red Bull, for example, contains 27 grams of sugar per serving of 250 milliliters (a little over eight ounces). This can be very dangerous, for an overload of sugar can lead to gastric emptying. This often results in nausea and vomiting. As it was stated above each of the ingredients that a energy drink contain have several and powerful side effects when taken separately, imagine how dangerous they be can when taken all at the same time. People are using energy drinks as an alternate for proper rest, nutrition, and exercise like the spokeswoman for the American Dietetic Association, Roberta Anding said (Ellis). Many health problems can develop from the lack of proper rest like a weakened immune system, depression, high blood pressure, obesity, and diabetes. The best substitute of energy drinks is water. Our body is 55 to 75 percent made out of water and its benefits are countless. Water improves energy, increases mental and physical performance, removes toxins and waste products from the body, keeps the skin healthy and glowing, helps to lose weight, reduces headaches and dizziness, helps digestion, helps the heart work better, reduces stress, and prevents urinary tract infections by flushing out impurities from the body. Many people that do not like to drink water can replace the energy drinks with natural juices such as orange which are 87 percent water or by eating cucumbers which are 95 percent water. Milk is another liquid that can replace energy drinks. Milk is our first source of nutrition when we are born; we are fed with this liquid before he can digest other food. Milk is made out of saturated fat, protein, calcium and vitamin C. Saturated fat provides the building blocks for cell membranes and it also acts as a carrier for vitamins A, D, E and K. This fat makes the lungs healthier, prevents stroke, and protects kidneys from diseases. Calcium makes up 70 percent of the bone weight and gives it strength and rigidity. Vitamin C helps the body produce a basic component of connective tissues called collagen. Collagen is an important element in the blood vessel walls, gums, and bones. Vitamin C functions as an antioxidant, it helps boost immune function protects against cancer, cataracts, deterioration of the retina, and other chronic diseases. Nowadays we live in a society that is always on the go and we are always looking for ways to get more energy to be able to get through school, work or any other duties that we may have. But putting our lives in danger by consuming energy drinks is not worth it. The government should definitely do something about it instead of letting some people get rich by the ignorance and lack of knowledge of most of the people that consume these harmful drinks. Works Cited Clayton, Lawrence. Amphetamines and Other Stimulants. New York: The Rosen Publishing Group, Inc. , 1998. Ellis, Steven. Energy drinks bubble up. The Christian Science Monitor. 7 June 2007. 20 November 2007 Goldish, Meish. The Dangers of Herbal Stimulants. New York: The Rosen Publishing Group, Inc. , 1998. Gustafson, C. J. The Health Benefits Of Drinking Water. 2005. 22 November 2007 Warner, Melanie. A Jolt of Caffeine, by the Can. New York Times 23 Nov. 2005. 20 November 2007.

Arab-israeli Conflict Essay -- essays research papers fc

On November 29, 1947, the United Nations voted to divide the Middle Eastern land called Palestine into two independent nations, one Arab and one Jewish. On May 14, 1948, a new nation was born: Israel. The Jews of Israel and the world celebrated with joy and gladness, because for over two thousand years, they had hoped to return to the land of their heritage. (Silverman, 1) However with Jews from all around the world returning to Israel, the Arabs residing in this land were forced into exile. The rebirth of Israel marked the beginning of conflict, violence, and peace treaties between the Arabs and the Jews of the Middle East. Tensions between Jews and Arabs have been present since biblical times in the Middle East. In 132 AD, when Israel was under Roman rule, the Jews revolted and fought for independence. In 135 AD the Romans crushed the Jewish revolt and expelled nearly all of the Jews of Israel. The Romans then renamed Israel-Palestine, so as to remove any connection between the land and the Jewish people. (Tessler, 12) The Jews never forgot their homeland, and prayed three times a day to return to Israel and to the holy city of Jerusalem. In the 7th century, a new religion, Islam, arose in the Middle East. The Muslim Arabs conquered Palestine from the Byzantines and began to settle the land. They built the Dome of the Rock and the Al-Aksa mosque in Jerusalem, where they believed Prophet Muhammad ascended into heaven to receive parts of the Qur’an. (Goldschmidt, 46) During the early 1500’s, Palestine was captured and put under Turkish rule. During the First World War, the Turkish government placed severe restrictions on Jewish daily life, because the Turks believed that the Jews were plotting with their enemies. In December of 1917, the British army under the command of General Edmund Allenby defeated the Turks and captured Palestine. Four hundred years of Turkish rule had ended. Just six weeks before the annex of Turkey and Palestine, the Jews had learned of a British document called the Balfour Declaration. It was one of the most important documents ever written concerning the Holy Land. It announced th at the British government favored the establishment in Palestine of a national home for the Jewish people and would do all it could to make it happen. Meanwhile throughout the world, but especially in Europe, Jews were persecuted and murdered. In the ... ...b-Israeli conflict. Both sides feel that Israel/Palestine belongs to them. Since the United Nations partition of Palestine in 1947 and the establishment of the modern state of Israel in 1948, there have been four major Arab-Israeli wars (1947-49, 1956, 1967, and 1973) and numerous intermittent battles. (Goldschmidt, 280) The Arabs still thirst for revenge, which is denied as the Israelis prevail once again. These issues still rage today and have fueled many armed conflicts between the two developing nations. WORKS CITED: Benvenisti, Meron. INTIMATE ENEMIES. Jews and Arabs in a Shared Land. United States of America: University Of California Press, 1995. Cozic, Charles, P. ISRAEL: Opposing Viewpoints. San Diego, CA: Greenhaven Press, 1994. Goldschmidt, Arthur, Jr. A concise History of the MIDDLE EAST. United States of America: Westview Press, 1999. Hiro, Dilip. Sharing The Promised Land: A Tale of Israelis and Palestinians. Canada: Olive Branch Press, 1999. Silverman, Maida. ISRAEL: The Founding Of A Modern Nation. New York, NY: Dial Books of Young Readers, 1998. Tessler, Mark. A HISTORY of the ISRAELI-PALESTINIAN CONFLICT. United States of America: Indiana University Press, 1994.

Mgt/420 Week 1 Role of Stakeholder

Role of a Stakeholder Paper Janice Horton MGT/420 November 26, 2012 Thomas Ach Role of Stakeholders The stakeholder representation of excellence as obtainable challenge to include the growing requirement for organization to act in response to the requirements and prospect of more and more assorted cluster at the same time as unmoving distributes shareholder value. Countless of the ideology and the practice of superiority organization have been eager with the requirements and potential of meticulous groups that have been approved for an extended time as part of the conventional decision-making replica (Freeman, 1984).These include collections such as clientele, staff, and dealers. The stakeholder model offers a hypothetical good reason and theoretical structure within which the excellence characteristic of associations with other, more varied, collection can be openly measured and lectured to in a holistic method. The stakeholder replica of quality can be consequently seen as basicall y different from replica that have come earlier than. Without a doubt, it is so different, it can be seen to symbolize an up-and-coming third age bracket of eminence that increasingly will substitute those that came former.Its focal point is motionless on excellence but the way in which superiority is lecture to be different. Three main stakeholders in Engro corporate hierarchy in Pakistan are the people who suggest and propose areas of improvement for enhancing the efficacy of quality management processes. The Board of directors plays an integral role to evaluate quality management processes throughout the life cycle of various projects while preserving and enhancing the image of the company.This resultantly improves quality in the management processes. Company employees are the stakeholders who gave candid feedback on the vision, progress, and evaluate the policies and highlight the areas of improvement. That is why a company like Engro has a policy that allows people to â€Å"Sp eak their Hearts out. † which allows their opinions and concerns to be heard. This tool also gives company’s many of ideas to improve upon their management style and processes.Various customers’ feedback surveys and surveys regarding knowing the voice of customers play an important role to give suggestions and opinionated ideas to add value to their systems and management processes. This brings definite value and quality in it. Another company like Agritech (Pak American Fertilizers Limited) in Pakistan arranges sessions with its major stakeholders during different times of the year. Customers, farmers, and dealers speak and help company improve upon their quality and processes.Sessions with Banks, suppliers, board of directors and employees are another toll to get 360 degree feedback on systems, quality, and processes to get ideas to build further upon them to improve management and quality in all aspects of their operations and systems of management. References Svendsen, A. (1998), The Stakeholder Strategy: Profiting from Collaborative Business Relationships, Berrett Koehler San Francisco http://www. cmqr. rmit. edu. au Wheeler, D. and M. Sillanpaa (1997). The Stakeholder Corporation. London, Pitman http://engro. com/our-businesses/engro-fertilizers-limited/